>How we work

A Human Operating System built to find the ideas between us.

Designed around 3 Service Modules that help multi-disciplinary teams discover shared strategic value.

>How it works:

Each of the 3 modules can operate independently — or in combination — depending on where your team needs the most momentum

1 - BRING the right people together

From multiple viewpoints to a shared understanding.

Create space to listen to the key strategic specialisms that impact your business and hear what matters most. Find patterns, spot opportunities to close unintentional gaps and explore breadth of shared possibilities.

When to use?

> When established specialists have been working independently, creating their own sources of business value, but at risk of silo’ed bias and lacking strategic coherence

The strategic goal?

>To create the value of a multi-disciplinary culture

2 - BRIDGE between the gaps

Turning insights into collective strategic energy.

Work with a core group of specialists to explore how to reduce friction and discover the strategic red thread that binds their efforts together. Find a common voice between them, codify the individual benefits and amplify collective action.

When to use?

> When there is an existing team of multi-disciplinary specialists who are looking to work more effectively to achieve a desired outcome and a high value project has been identified.

The strategic goal?

>Accelerate the value of an existing multi-disciplinary culture

3 - Build collective momentum

Turning alignment into action.

Transform a shared understanding of success between a high performing multi-disciplinary team into collective purpose with actionable principles, behaviours and measurable outcomes.

When to use?

> When there is an existing team of multi-disciplinary specialists assigned for a specific project eg. a pitch where there is limited time and resource to get things right.

The strategic goal?

>Demonstrate the value of an existing multi-disciplinary culture

Finding breakthroughs that turn complexity into clarity, and momentum into magic.

>Let’s get one thing straight

- I’m not Jack, I’m James.

James Hart to be precise, founder of Be More Jack

A multi-disciplinary strategist with deep pockets of specialist experience across many different parts of the agency eco-system (Media / Creative / Brand / Commerce / CX).

After 25+ years leading strategy for some of the worlds most ambitious organisations including Diageo, Unilever, Nike, British Airways, Ford & P&G - I have found that an organisations true collective potential is often “undercooked” by unintentional multi-disciplinary complexity.

My aim with every project is to remove this complexity, find the clarity between teams and bring momentum that helps you find a way forward - a story everyone can believe in.

Here’s a few of my proudest achievements, and what people who have worked with me have kindly said:

Diageo : ‘Gold Standard Connections Planning’

Shaped the delivery of the leading pilot for a new Connections Planning framework seeking to bring together a Connected Brand Building approach across Mental and Physical Availability

“James was a leading light in our communications planning roll out, and a genuine pleasure to work with. He worked tirelessly with our different teams across brand, sales, media and marketing, to design and facilitate a Pilot Strategy programme that aimed to bring our more consumer first approach to communications. This provided our teams , in no small part, a practical toolkit to achieve a much desired collaborative culture in our marketing efforts. The outputs of which were seen as "Gold Standard" by the Global Team , and now feature as part of our brand building annual training."

Ross Lincoln, Head of Futures Planning - Diageo

VMLY&R : ‘A new planning superpower’

Helped design and deliver a new Connections Planning Unit, driving audience-first integration across brand, CX, activation and social.

“James’ experience of bringing media and creative disciplines together was integral in helping us design a new planning approach for our teams. Across many demanding projects and new business pitches he consistently demonstrated a unique ability to turn a strategic understanding of a Clients business into a shared story of the consumer that inspired teams across brand planning, CX, social and commerce. “

Dr Andreas Ortner, Managing Director (BTB) , & former head of Integrated Strategy for VLMY&R London

Carlsberg Group : ‘Probably the best workshop in the world’

Brought in by Fawnbrake Collective to lead a series of local market multi-disciplinary workshops across brand planning, PR and media to drive growth for local beer brands (Hamburg/Holsten, Delhi/Carlsberg, Lviv/Lvivske & Zurich/Cardinal).

“James & Oli have been leading a 3 yr Boost workshop for one of our biggest local beer brands. The Workshop was very well prepared, the content was inspiring and the two brought the best out of all participants. This is thanks to their great ability to listen and adjust to the unique needs of the task and interactivity within the group of people they work with. I really enjoyed working with them.”

Stephanie Illgner, Global Brand Director, Carlsberg Group

Publicis Groupe : ‘A new advertising approach for P&G’

Helped secure a new P&G contract by co-designing an integrated collaboration model linking brand, creative and media across multiple agency teams and disciplines.

“James was a driving force behind the pitch and helped shape our proposition which he confidently delivered on the day, in part helping us secure an integrated contract for marketing services that brought everything together under one roof.”

Nadine Young , MD Spark Foundry , former MD of PG One - Publicis’ Integrated Agency for Proctor & Gamble

Dentsu / Carat : ‘Let’s Workshop the st out of it’**

Defined and designed a new strategy innovation unit “Craft by Carat”, that amongst other things championed the use of Workshop Facilitation techniques to help foster a collaborative strategic culture between the many departments of Carat.

“James devised and ran a series of workshop products whilst at Carat. They were very valuable - he prepared well, found lots of good exercises and frameworks to keep things fresh, and gave lots of energy and encouragement to the participants. A very good facilitator."

Matthew Hook, Founder of Look Up Strategy Consultancy & Previous CSO Carat

WPP / VML / Ford : ‘A Blockbuster Partnership’

Supported Global Team Blue to unite creative and media around content-first innovation that drove measurable brand fame for a hard to change car brand, Ford.

“During a short stint at GTB - Ford’s integrated agency - James helped our creative teams sell in and execute a groundbreaking activation for a prized new car launch across TV, Cinema, YouTube, and in car dealer screenings. His insight and energy helped drive the campaign through for a very risk averse traditional Client, providing a great use case on what’s possible when creative and media teams work together. Will be watching Be More Jack closely to see where he takes it!”

Ben Richards, Global CX Lead at Lego, and former CX Lead at VML/Ford

> Services:

1. Strategy Consultation

Bring a fresh perspective and cross-disciplinary thinking to unlock clarity around your brand, positioning or marketing direction.

For: Business & Marketing leaders seeking sharper strategic focus and alignment across multi-disciplinary teams .

2. Workshop Design & Facilitation

Design and lead senior workshops that align multi-disciplinary teams around strategy, ideas and action.

Perfect for: Leadership teams who need to build shared understanding and move forward together.

3. Sprint & Pitch Support

Elevate collaboration between multi-disciplinary teams — helping you win the work that really matters.

Perfect for: Agency Leaders looking to hardwire integration and collaboration into pitches.

>However we work together, the goal is always the same.

Finding breakthroughs that create clarity from complexity, turning momentum into magic.

Finding a story for success that everyone believes in.

>Ready to find your ‘Jack’?

Cards on the table.

Right now , you’re holding all the aces.

So why do you need me?

To bring those aces together into a winning hand.

That’s when you need your Jack.

You’re never just my client, and I’m never just your consultant.

We’re partners — helping your teams think and do their best work together.

I’ll be your co-pilot and collaborator

Connecting your voices, working from the outside in.

> If that sounds like something you need right now I’d love to help:

Made with Squarespace

>How we work

A Human Operating System built to find the ideas between us.

Designed around 3 Service Modules that help multi-disciplinary teams discover shared strategic value.

>How it works:

Each of the 3 modules can operate independently — or in combination — depending on where your team needs the most momentum

1 - BRING the right people together

From multiple viewpoints to a shared understanding.

Create space to listen to the key strategic specialisms that impact your business and hear what matters most. Find patterns, spot opportunities to close unintentional gaps and explore breadth of shared possibilities.

When to use?

> When established specialists have been working independently, creating their own sources of business value, but at risk of silo’ed bias and lacking strategic coherence

The strategic goal?

>To create the value of a multi-disciplinary culture

2 - BRIDGE between the gaps

Turning insights into collective strategic energy.

Work with a core group of specialists to explore how to reduce friction and discover the strategic red thread that binds their efforts together. Find a common voice between them, codify the individual benefits and amplify collective action.

When to use?

> When there is an existing team of multi-disciplinary specialists who are looking to work more effectively to achieve a desired outcome and a high value project has been identified.

The strategic goal?

>Accelerate the value of an existing multi-disciplinary culture

3 - Build collective momentum

Turning alignment into action.

Transform a shared understanding of success between a high performing multi-disciplinary team into collective purpose with actionable principles, behaviours and measurable outcomes.

When to use?

> When there is an existing team of multi-disciplinary specialists assigned for a specific project eg. a pitch where there is limited time and resource to get things right.

The strategic goal?

>Demonstrate the value of an existing multi-disciplinary culture

Finding breakthroughs that turn complexity into clarity, and momentum into magic.

>Let’s get one thing straight

- I’m not Jack, I’m James.

James Hart to be precise, founder of Be More Jack

A multi-disciplinary strategist with deep pockets of specialist experience across many different parts of the agency eco-system (Media / Creative / Brand / Commerce / CX).

After 25+ years leading strategy for some of the worlds most ambitious organisations including Diageo, Unilever, Nike, British Airways, Ford & P&G - I have found that an organisations true collective potential is often “undercooked” by unintentional multi-disciplinary complexity.

My aim with every project is to remove this complexity, find the clarity between teams and bring momentum that helps you find a way forward - a story everyone can believe in. Here’s a few of my proudest achievements, and what people who have worked with me have kindly said:

Diageo : ‘Gold Standard Connections Planning’

Shaped the delivery of the leading pilot for a new Connections Planning framework seeking to bring together a Connected Brand Building approach across Mental and Physical Availability

Ross Lincoln, Head of Futures Planning - Diageo

VMLY&R : ‘A new planning superpower’

Helped design and deliver a new Connections Planning Unit, driving audience-first integration across brand, CX, activation and social.

Dr Andreas Ortner, Managing Director (BTB) , & former head of Integrated Strategy for VLMY&R London

Carlsberg Group : ‘Probably the best workshop in the world’

Brought in by Fawnbrake Collective to lead a series of local market multi-disciplinary workshops across brand planning, PR and media to drive growth for local beer brands (Hamburg/Holsten, Delhi/Carlsberg, Lviv/Lvivske & Zurich/Cardinal).

Publicis Groupe : ‘A new advertising approach for P&G’

Helped secure a new P&G contract by co-designing an integrated collaboration model linking brand, creative and media across multiple agency teams and disciplines.

Dentsu / Carat : ‘Let’s Workshop the s**t out of it’

Defined and designed a new strategy innovation unit “Craft by Carat”, that amongst other things championed the use of Workshop Facilitation techniques to help foster a collaborative strategic culture between the many departments of Carat.

WPP / VML / Ford : ‘A Blockbuster Partnership’

Supported Global Team Blue to unite creative and media around content-first innovation that drove measurable brand fame for a hard to change car brand, Ford.

> Services:

1. Strategy Consultation

Bring a fresh perspective and cross-disciplinary thinking to unlock clarity around your brand, positioning or marketing direction.

For: Business & Marketing leaders seeking sharper strategic focus and alignment across multi-disciplinary teams .

2. Workshop Design & Facilitation

Design and lead senior workshops that align multi-disciplinary teams around strategy, ideas and action.

Perfect for: Leadership teams who need to build shared understanding and move forward together.

3. Sprint & Pitch Support

Elevate collaboration between multi-disciplinary teams — helping you win the work that really matters.

Perfect for: Agency Leaders looking to hardwire integration and collaboration into pitches.

>However we work together, the goal is always the same.

Finding breakthroughs that create clarity from complexity, turning momentum into magic.

Finding a story for success that everyone believes in.

>Ready to find your ‘Jack’?

Cards on the table.

Right now , you’re holding all the aces.

So why do you need me?

To bring those aces together into a winning hand.

That’s when you need your Jack.

You’re never just my client, and I’m never just your consultant.

We’re partners — helping your teams think and do their best work together.

I’ll be your co-pilot and collaborator

Connecting your voices, working from the outside in.

> If that sounds like something you need right now I’d love to help:

My aim with every project is to remove this complexity, find the clarity between teams and bring momentum that helps you find a way forward - a story everyone can believe in.

Here’s a few of my proudest achievements, and what people who have worked with me have kindly said:

Dentsu / Carat : ‘Let’s Workshop the st out of it’**